Promoting wood in France

IT was interesting to see this morning on French television an advertisement promoting the use of wood within the construction of homes.

Under the catch line ‘Wood it’s essential’ the advert featured a house being built around a young family and highlighted the different sections made of wood.

The advertising campaign has been funded by bois.com which is an industry body that promotes the use of wood within France, especially in the construction of housing.

On the site there are a number of case studies and features about smaller businesses and the work they undertake.

One article has a Q&A with Robert Eriani who is a specialist in the construction of homes from wood and he answers the question, wooden homes are more expensive than brick built houses.

Other articles look at the education of young people in using wood as well as some practical tips on restoring items and using wooden features around the home.